Forbo Flooring Systems is a globally recognized division of Forbo Group, specializing in the design and manufacture of high-quality commercial and residential flooring solutions. With a strong focus on sustainability, innovation, and performance, they offer a diverse portfolio—including linoleum, vinyl, entrance flooring systems, and carpet tiles—serving industries such as healthcare, education, hospitality, and corporate environments worldwide.
Forbo Flooring Systems equips its Sales Teams with CloserConnect Enterprise, enabling them to deliver tailored, solution-focused experiences for their customers. By creating customized content hubs, their teams can quickly provide relevant product information, technical guidance, and project-specific resources—all in one place. With real-time analytics and the ability to instantly update content, Forbo ensures their Sales Teams stay responsive and customer-focused while clearly differentiating themselves in a competitive market.
At Forbo Flooring Systems North America, our Sales Teams are working with customers to find solutions to the problems they face every day—from color selection to technical questions, installation, and aftercare of their floors. We were looking for a way to get this information to the right people as quickly as possible.
CloserConnect has made this possible for us. We create custom web pages for our customers where they have all the solutions they asked for at their fingertips. And the best part is that we can use the analytics of these pages to monitor customer engagement, while also being able to update content within minutes to add or change information based on their needs.
The CloserConnect team has been great to work with—they are responsive, easy to collaborate with, and have taken suggestions from Forbo to make the platform even better and easier to use.
Using CloserConnect helps us stand out from the competition by offering a customized experience and keeps our Sales Teams focused on what matters most—our customers.
— Becky Hudock
Manager of Support Services
Forbo Flooring Systems
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